“BUTTER CHRISTMAS”是好利来为2023年圣诞节打造的黄油系列产品；为了使整套视觉统一，且满足不同类别的产品；决定以产品的核心黄油和啤酒为切入点，整体视觉从固体黄油和液体啤酒泡沫的形态特点出发，相互结合而来。
固体—选取了黄油包装上特有的刻度分割尺，让整套设计更加具有黄油的视觉特点，也提供了一个灵活多变的网格结构。
液体—流体图形和曲线主题字模拟了啤酒泡沫的状态，同时呼应了产品的造型。
固体—选取了黄油包装上特有的刻度分割尺，让整套设计更加具有黄油的视觉特点，也提供了一个灵活多变的网格结构。
液体—流体图形和曲线主题字模拟了啤酒泡沫的状态，同时呼应了产品的造型。
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"BUTTER CHRISTMAS" is a series of butter products made by Holiland for Christmas in 2023; in order to unify the whole set of vision and meet different categories of products; it is decided to take the core butter and beer as the starting point, and the overall vision is combined with each other from the morphological characteristics of solid butter and liquid beer foam.
Solid-selected the unique scale dividing ruler on the butter packaging, so that the whole design has more visual characteristics of butter, but also provides a flexible grid structure.
Liquid-fluid graphics and curve theme words simulate the state of beer foam and echo the shape of the product.
Project：
BUTTER CHRISTMAS
Designer：
BUTTER CHRISTMAS
Designer：
Dong_11
©Holiland好利来
